Brand
I’ve led production of social and digital content for a range of brands such as PBS, SoulCycle and Microsoft.
Select Work
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The Black Church
PBS: In late 2020, Invisible Hand hired me to oversee production for a digital content campaign to launch “The Black Church,” a documentary series from Henry Louis Gates Jr. and PBS, including social video, site content and virtual events.
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Raising a Boy
Katie Couric Media: While at KCM, Katie and I partnered with Ketchum on a profile on fatherhood with John Legend for Gillette.
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Cancer During Covid-19
Katie Couric Media: While at KCM, I directed the content team in producing a series on Cancer during Covid-19 for Merck.
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The Bright Side
Katie Couric Media: While at KCM, Katie and I produced a series on good news and everyday heroes for Ally Bank.
-This Med Student and Her Therapy Dog Are Helping First Responders Amid Covid-19
-Atlanta’s Homeless Community Feared Covid-19. Then This Man Had an Idea.
-Watch These Oregon Educators Lift Students’ Spirits with “Sweet Caroline” Parody
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The Happiness Challenge
SoulCycle: While consulting in-house for SoulCycle in 2018 and 2019, I developed and top-edited “The Happiness Challenge,” a series aimed at building happiness habits among users. The project included social, site, app and email assets.
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Own the Process
Microsoft: While at the media startup Damn Joan in 2018, I developed and edited “Own the Process,” a white label series on entrepreneurship for Microsoft, one of our early funders, including text, visual and video assets.