Brand

In moments where I’ve needed a break from the media grind (it happens), I’ve worked on content strategy for major brands and nonprofits.

Select Work

  • The Black Church

    PBS: In late 2020 and early 2021, Invisible Hand hired me for oversight on a multimarketing campaign to launch The Black Church, a documentary series from Henry Louis Gates, Jr. and PBS. I consulted on cross-channel content and community strategies and supervised a creative and talent team across a mix of collateral — from digital content to virtual screening and social videos.

  • The Happiness Challenge

    SoulCycle: While consulting in-house for SoulCycle in 2018 and 2019, I planned and developed The Happiness Challenge, a content marketing campaign aimed at building happiness habits, inclusive of site, app, email, and social (paid and organic) assets.

  • Own the Process

    Microsoft: Earlier in 2018, I assigned and edited Own the Process — a digital platform with articles, infographics and short-form video on entrepreneurship for women — for Microsoft. (Damn Joan, the media start-up where I worked at the time, secured the white-label project to increase runway.)

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